How AI Can Personalize and Scale Your Sales Outreach

AI actually have time to go on the profile of the person find interesting fact and find and find relevancy in between both profiles. So you and I right we have something in common. If I have to do it myself looking for what can match between our boss profile it may take me like 10 15 20 minutes 30 minutes and then I need to write you a message and and follow up with you and so on.

While the AI is able to have access to both data set understand what can match between both of our profile and actually find something relevant without even me thinking about it. So when we finally going to get in touch because that the point right connecting human by technology we will have something in common and we will already have something that we identify that can link us both. Welcome everybody to the BSA webinar on rewriting the sales playbook.

This is the wrong third webinar in or series of BSA webinars where we try to deep dive into specific topics that has to do about well how it is to run business in the 21st century, how to stay ahead of the trends and how to uh well just get smarter on what modern days work look like. Uh today's speaker is someone I'm quite excited to hear what has to say about this topic about sales and AI. It's Julian and Julian is uh quite an interesting character when it comes to being on the forefront of sales AI.

Uh Julian will share a bit more about his his initial thinking and also a bit more about him. But as far as I understand on your profile, Julian, you come from sales, you come from working with how it's how what it means to convey value and convert people uh to customers. And this is obviously a pretty big part of running a business.

Uh with me on the call as well, I have Bari. Banni is our newest head of special events. She in the future will be running these webinars and help set them up, curating speakers, and so she will help me on the moderation.

We also have on the co-odderation an AI agent that is listening in and we'll ask a few questions as we go along but more on that later. I'll be your moderator and host for today. My name is Alex.

I am one of the members of the board at BSA. Uh and uh my role is to curate these events and develop them in a way so they bring value to you our audience. And we are very open for feedback.

Anything you see or hear that might not resonate with what you believe in, please tell us. We want to understand how we can continually convey information to you that is valuable.

Thank you for this lovely introduction, Alex. Very happy to be on that webinar with you and Baron tonight. So to give you a little bit of background of myself.

So I've been in in Asia for almost a decade now and basically I was working on the project on sales and marketing and so on. And at some point my co-founder and I identify a pain point in the sales software industry where actually the AI could out compete significantly the the human work. So we will get into that.

Um and then we started to try different things to free up human time at that at that moment and uh and then we we saw a good traction on that. So we started to build a product that were making sense for for sales team and for the people who uh were excited about the product we we were we were doing at that time.

Yeah.

Cool. Cool. And how's it going?

Pretty exciting. Uh we are in a field where the the industry is moving extremely fast. So that's that a lot of challenge but I believe that the only way how we grow ourself and how we we make the thing move forward in the right direction.

So the industry we're in is is one of the most exciting that I've been in. I mean the AI itself I would say um not being uh just a trend but being able to actually provide value to almost 100% of the of the people on that planet. What I what I what I see is a big difference from the last trend we saw previously with the web three eventually and and the AI um which which was very trendy at that time.

Now the big difference that I see is my grandmother is able to get the value out of GPT while web 3 was extremely hard for her. So we're really touching in an industry that will last uh forever and take more and more place in in our life um every day. So very exciting uh to be at the forefront of of of that industry.

Okay. Okay. Well, um I'm excited too.

You know, I I tried kind of a tasting of your product uh a few weeks ago and uh you know, I was surprised to see a a simple, you know, how simple sales AI assistance can work.

yes so you mean you mean selling AI solution itself right

well yeah yeah but but I would I would imagine that selling an AI solution means it's it's assisting on a current sales solution that is not AI empowered right

so where where we see the biggest shift between yesterday sales and today sales uh we see that automation were promising scale uh but all we got at the end of the day was actually a lot of spam uh where where actually the AI is able now to bring back humanity or more personal connection at at a scale level. So whereas these cells nowadays being um tremendously helped and assisted by by the tool and the solution that the AI is able to provide nowadays. So what what I see um is having access to higher intelligence um being in a in a in a body of a of a of an intern, right?

So, TADP consider as a very uh stupid intern that is really good at what you what you're asking when you ask the right thing. So, very assisted and I think most of the industry we we we still work in nowadays need to be augmented by by that technology.

Okay. Yeah. because that that's kind of one of my challenges with with AI.

You know, it's I'm I'm rarely serious about LinkedIn outreach anymore because it feels, you know, you have the dashes in the in the messages. It it sounds like it's royalty that's writing to you. It's almost too flawed.

So, so I I can see how it can scale my influence up, but how do you keep automation human? I mean, you're building an automation tool. So, how do you ensure it kind of feels personal to the potential buyer?

That a good question. Actually, we see more having better success from AI messages because the AI actually have time to go on the profile of the person, find interesting fact and find and find relevancy in between both profiles. So you and I right, we have something in common.

If I have to do it myself looking for what can match between our boss profile, it may take me like 10, 15, 20 minutes, 30 minutes. and then I need to write you a message and and follow up with you and so on.

While the AI is able to have access to both data set, understand what can match between both of our profile and actually find something relevant without even me thinking about it. So when we finally going to get in touch because that the point right connecting human by technology we will have something in common and we will already have something that we identify that can link us both.

Yeah. Yeah. So, so I'm going to I'm going to go deeper into this because I also have outburries of people who know something about me.

You know, they they've obviously run through my profile and they are bringing up a topic like uh there was one person who wrote me, oh, I saw your TED TEDex talk and I did one TEDex talk in 2015 and I wrote him back. Have you really seen it? Are you just kind of some automation process?

Right? And he didn't he never answered me back, right? So I'm curious whether or not there is a difference between personalization and creepiness.

Is there a line that you draw?

Um this is a this is a an interesting question I would say because in fact it may find information that I would not have found by myself but at the end of the day if your talk was interesting and and that's still one of my interest this is still something that I need to go through. Right.

yeah, go ahead.

Yeah, I just wanted to add on like the deeper angle that Alex just asked. So um you know it's because uh there's seems to be a blurred line between the human touch and uh automation, right? So because your platform is all about automating outreach.

So in that sense like when you're doing that, how do you uh keep it ethical? Like how would you what's your take on keeping it ethical?

um I'm I'm not sure about about that um the way how I see that is um being able to move the people down in the funnel of conversion at the end of the day it's a matter of how how how you engage with people and who you engage with and we do not even though this is the right person it may be the wrong time so those human really need to spend 1 hour two hours three hours speaking with someone who doesn't have the need now I'm not entirely sure right so this is what the AI is able to do and that what we we build the AI for right to connect with a large amount of people because at the end of the day that that how you build a a significant network and able to connect uh at scale with people without being uh and feel feeling uh spammy Right. What we saw the one of the biggest problem we saw with the automation without intelligence was what people were was actually clarify like you get someone talk about the the TED post for you Alex that was actually a great way to start the conversation rather than hey I'm Julian I'm the CEO of that I'm doing that I'm doing that do you want to buy my product right it feel extremely impersonal while if you start talking a little bit of chitchat and little bit of highlighting with the user uh have done and and done correctly, right? Because if you if you done some if you share some achievement, you mean you're proud of it and you want to highlight uh those moment in your journey.

So I just I just feel the AI is solving a problem where the automation that that automation created by uh allowing people to become really spammy. We see that on email, we see that on WhatsApp, uh eventually um on on LinkedIn, sorry. Um I don't want I don't want to see that anymore, right?

right? I mean, it's just that's just the reality of sales, right? Like, you have to do an outreach and it's at the end of the day, it is a numbers game, whether it's you're using AI or whether it's a real person behind the I mean behind the outreach.

So, yeah, I just wanted to see what your take was on that. I think there is actually two way for sales people. There is the inbound way and the outbound.

What what we choose with salesman was to automate the outbound because we found that was the most effective uh method to go fast and scale fast as well. If you if you build an app that may cost if you build an ad sorry that may cost significant amount of money to get exposure to get exposure with the right person. You need to a media buyers that knows where to buy, how to buy the space and so on.

While the outbound is extremely easier, we know how to identify the right person by having the right information. So, job title, industry, location, skills, certification and all those things that help us to better understand who you're targeting and why you target targeting them. So, I think there is two way uh but both way are numbers game.

Yes.

Right.

Okay. Um I had uh a shout out to everybody listening and if you have questions please do post them in the chat and we will make sure to go through them. There's space for Q&A later in this webinar.

Um I want to I want to go into some practical kind of use cases here Julian because I think it's easier for me to understand what kind of impact this is if you can give me an example. So can you share a real example of how a team have used AI maybe your AI or another AI where there's been a significant improvement of their sales process?

Definitely. So I think um this is I would like to talk about a companies that we started to work with um a year ago few months after a few months after we started to release sales match. So we started by having one person in the company and those that person was in charge of making the marketing email and and the result was uh a disaster.

Honestly, you get less than 1% open rate and the click rate was was not even able to to calculate that. Um I think uh we just built a case study with them Marcus 7 recently. Um and then after a month or two we started to integrate the entire team that that person was working in and they saw a significant improve uh in the number of people they were able to connect with and and that had a significant impact for them.

So they organized event not like this one but se seminar and and stuff like that. Um and um so people were dedicated to write message which was not good. Write write email which was not good and get no reply.

So I believe that also impact in the in the in the in the morale of the team right if if you do a job that have no impact on the company and do not move the needle that must not feel super good. So eventually now we we work with the entire group. So we are in more than 60 country with them now and uh I offboarded some of the team and each location seems to have at least two or three locations seems to share uh one team of people that were dedicated to write the outreach and then I had some team of 10 15 people that actually replaced the job entirely.

Their job was to just write message on LinkedIn and then we replace them entirely. We replaced them at some point where they became validator instead of doers. So they were needed less people that move into higher uh higher position or higher responsibility in the organization.

Okay.

okay.

Yeah.

So that that's interesting. So you're actually changing the structure of the sales team.

Correct. based on the augmentation of AI here.

Yes. So basically one person was able to the job of five, six, seven people itself because the AI was actually significantly impacted the workload of of that person, right? We were preparing everything in order and and that person just had to validate what the AI we're giving at the end of the day.

Okay. Okay. So so so try and give me a sketch here.

What do you think the ideal AI augmented sales team look like in 2025? Um I think uh I I read something interesting about that is um we won't have sales team the same way as we used to have right uh now we see account executives that are at the forefront of the customer relation uh and for different kind of sales of sales process what we saw was how people have a GTM and a salesperson a GTM engineer and a saleserson that were actually closing. So one GTM was generating the meeting and one sales people was doing the meetings and and I think that the best combination right uh we do not need people that are manually doing plenty of stuff right we we just need automation that will most of the the things that the team is relying on.

Okay but that in my ears it it brings a lot of questions as to how that team works. Right.

I think the process needs to be right the data and that what we currently building uh the zero input because we identify that the people do not understand their sales process themselves. They don't understand what is the right people to target, how to target them, what is the value proposition that really matter to those people and so on. So the processes needs to be right who take the meeting, how to end the meeting, how what we do after the meeting happen and so on.

Uh much better than the data themselves. That that that is true because sales mind we are at the very top of the sales funnel. Now uh I have some friend founders that actually build a startup for helping company managing their data and and that eventually because company have this problem of having data that is that is clean to later use.

So I think if you want very good output from AI, the data is really important unless you have a system that enable the data the agent itself to build its own knowledge base and improve that auto optimized over time.

right? And since we're on the topic of like data, I want to talk a little bit more about like the data quality and security uh concerns, right? So um just like how there's a lot of people I mean a lot of founders uh going all in on AI but there are also like a fair number of people still hesitating on AI.

I still have a couple of friends who like are like oh we don't believe in it but I'm just like okay you guys are going to fall behind if you don't like keep up but um that that's beside the point right I just want to talk about like the security concerns. So before like teams invest in uh tools like sales AI uh sales mind uh what what do you think needs to be true on the back end to get the real value?

right right

I think it's going to be exactly the same with AI in in three years max of the the jobs that we all have here I believe obviously we're not talking about the the miners winners in a in a in a coal factory and stuff like that.

right so it's like less about replacing the RA reps and more about like you know freeing up the work for them so that there's like more the productivity rate goes up.

Don't get me wrong. Uh I think u I think it replaced some job but it had the same impact where the horses has been replaced by the cars, right? People that were um driving the the car horses.

They just had new job and new responsibilities driving cars much faster, much more reliable and and much more comfortable, right? So different skills that people will have to evolve with to learn.

right? Yeah. I mean there still needs to be like um a driver in the seat to like drive this, right?

Like and honestly like I feel like yeah AI is a great tool but it's only as good as the the prompts that you feed them. And that one of the the things that we we we thought about, right? Um building your own car is not easy.

So even though you're able to build one, you still go to the shop and and buy one because at the end of the day, what you need is not spending five years building a car. You you need something that works now. And if you do not know how the motor uh the motor and the engine works, you you find someone who who knows that.

and build that forward.

So I think we we are at that stage and for the for the better for the driver I think we we are still a few years without but I was in San Francisco a few months ago and and I saw those cars were was driving without driver.

Yeah. No, it's true. And now they're unfortunately also burning in the streets of LA.

Um, there's something I don't understand here and and please help me because, you know, I'm I do know how to run a CRM system and so forth and and I know every founder needs to sell here, but it sounds like you're also telling me I need to be I need to have kind of a mental model shift about this, right? So, in order for me to incorporate successfully a number of sales tools that are AI empowered into uh the startup, I I need to think differently uh about how sales work. So, so how should I change?

I can see how my sales process should change, but how should my mental model change?

Um, I think you're pretty open. So, yourself, uh, I don't have the answer for that, but I I think people need to embrace uh more widely the the the tools that they have access to, right? Bar's friend are afraid of AI as he mentioned and they're they're seems like even against, right?

um it it just takes too much effort to fight for against that. So we just uh the mindset that that I believe people need to adapt is letting the AI even though now is barely production ready. I would say the mindset that we need to have is test and learn those new technology, right?

You cannot never try and and be against it. If you try multiple one and and it failed consistently for your business, either you you're doing the thing wrong, uh either you you you really against it and you don't want to change your mind. Uh but I I don't see how any businesses can survive in the next decade without having AI at multiple layers in in their operation.

Okay. So, so try and give me a case here. What you know what is the if you look at a business and you think wow that business is perfect to have an AI sales tool implemented.

What are the conditions of this company? Like how how do I even start to assess whether I have companies that would be susceptible to use AI?

Um this is a question a little bit behind my expertise. In that case we we only in the the lead generation we only automate the lead generation at our stage right al so we are the sales the sales funnels primarily um now the how do I assess a business and and the the problem of the pain point of our users right if basically if they spend multiple hours per day or per week having the same uh workflow more or less doing the same and repeating the same kind of operation. This is exactly where AI needs to jump in.

I mean, I have a few companies that are doing that. So, it's it's it's a good kind of curve to to address. Um, I want to take a few questions for the audience also, Brian, if you have any, you can jump in.

Um, again, please post your questions in the chat, but I think this one is quite uh related to this.

that is a question that we working on um currently and uh I don't think outreach will will be the best way to get in touch with people in in the in the next five years right having personalized or just dumb uh outreach messages will not make a huge the the entire sales funnels need to be personalized right so it's not just the message but it is what you see after right what is the value proposition that is offered to you what we are seeing is to get people attention is is uh much harder it get much and much harder right the spam of attention is is getting lower and lower so the outreach will just be the very the very uh first sparkle of the relation. But uh what we see is really having an entire funnel that is personalized. And what we working on is having adaptive micro site that is really sharing what matters to you and what what you need to see within 30 seconds.

Because when you spend 40 seconds on a website that have 86 pages, it just doesn't make sense for you to go through all the services they have trying to understand with their own world what they're doing, why it matters for you, how they can help you, right? So the the the outreach will be one of the component to get you in the funnel like the other one, but the funnel entirely have to be reworked. That that that's actually something I like because then I don't have to look for the value.

Basically, you shorten the aspect of what's truly valuable to me and if it's not valuable to me, stop spamming me. Right. So, uh I want to take Billy's question.

ai including messages sent, total numbers, conversion rates like uh I guess the ROI of of using your technology in this regard.

So, one of the case studies that we worked in was Maran. Uh another one was uh one that we just did with a marketing B2B lead generation agency. So our sweet spot uh so far.

So same they have u basically six VA and it was very intensive for the founders to train the VA to do the appointment setting uh properly understand how the mechanism is working uh doing the outreach nowadays because the the that that really require a new kind of expertise uh before you can spray and pray it doesn't just doesn't work anymore so what we see is each LinkedIn profile that we're having and connect with up to 800 uh people per month. The average number we are seeing are between 30 to 50% of acceptance rate. So in term of number, let's say we connect you with 400 people per LinkedIn profile.

We have teams that have more than 50 LinkedIn profile that for for their company. So you can scale that up significantly and easily. So 400 people we connect you with the number of message depend of the the sequence that people are building but what we recommend is four to six touch point uh for each of the the people so among two three four weeks they will consistently uh get followup and what we see is more or less the same right 30 to 50% of reply rate um in in a good case I think over yeah I think last time we check was 37 38% of uh of reply rate uh average for the alpha quarter million that we uh that we generated conversation with people um and then what's really important because that was the metric automation actually gives you but what the AI bring is one step further the interest rate and that what is really matter how many people are interested at the end of the day for your outreach and what we see is 20 to 30% of those people that just show interest about the product and are ready to move down uh further in the funnel of conversion.

So it depend how much your average ticket size deal size is. Uh but basically what we see for sales mind is one LinkedIn account is roughly able to generate one to two client per month. Yeah, it's it's interesting as I think as I mentioned earlier um I used your salesmind AI for outreach and I had an enormous amount of interest actually like people would write me back I you know I I used a human message I didn't want anything perfect but I got a lot more engagement and a little few conversions as well so so I think there is there is an art in kind of balancing both um with that in mind I just wanted to shoot a question from our co-odderator so for the audience here I have a transcript fed into a GPT that's been proven to be critical towards AI sales.

So, uh it's good that we have an AI ally on our team. And one of the questions it's asked is, is there a sales use case where AI should not be used even if it could?

Yes. Um in our case, what we're seeing is there is some industries that are not connected online, right? They barely have a website.

And we we are seeing that in Southeast Asia primarily uh we we are seeing some some users they like they don't have a website and no LinkedIn they never run any email campaign.

okay so if you're not online uh it's a little difficult to use an online sales tool I guess that's a strong point

so like a fish out of water right um Ronnie any more questions or from the audience are the more questions you also free to ask them. We have the last 20 minutes here open for the floor. Um we have more questions to dive into, but if there is any burning questions or advice uh that you'd like Julian to help assess, uh please your your question in the chat or raise your hand.

Yeah, I think Matt had a had a very great question. Uh basically, is the automation more a person issue rather than a technology issue? I would say yes.

Uh honestly, um automation was working. I would say even even great for people for some of the people right you still when you know how to identify precisely the right prospect when you know what is the value proposition they they looking at what is the pain point they're having and what is the right moment to get in touch yes definitely right you can you can out compete the human but not 80% of the the people that were doing automation were doing it wrong so it is a person problem but how can you educate 80% the market. I mean all the automation tool we're trying to educate.

Don't do a message that you speak about yourself or being too saly or or stuff like that right it's just not not easy for people to understand get the skill that it it require to actually get good at what you're doing and stuff. Um so basically I would say yes it's a problem of person and that what the AI is is helping right helping people to get better with less less effort. Nice.

Nice. We have two questions coming. Uh, one from Olivier and one from Michael.

Sure. So, the way how we differentiate ourself uh we have um we are in a very competitive landscape, right? that that the the proofs now uh the automation where the version one I like to to call it and the AI automation bringing a little bit more intelligence is the the second version.

Now how salesman it differentiate itself is we do not have any competitor or at least I haven't found any so far for the lead generation agency and the agency the marketing agency themselves the end businesses they have their own tool they have the AI augmented solution that they have access to but is is pricey right if I take the case of 11x for example which is one of the biggest competitor we may have um it's around 30,000 per $30,000 per month. An agency cannot sell that itself to other people, right? So I see L gross machine does the same.

Um I think we there is a misconception here. Lagos machine is great automation tool. If you know who to target, what to target that form uh and and at the right moment you you can get result with lagros machine.

Don't get me wrong. Now um Zagros machine will not help you to identify the opportunity will not give you insight about the people. Why do you need to get in touch with them?

Are there the right profile? Do they have the right uh characteristic on their profile and just make them move uh by themsel in the in the funnel. So they will machine will not just reply for you while can do that.

So the the way how we differentiate ourself is uh offering the middleman a solution that they can sell and scale with without requiring the help of 10 VA for example because Lagos machine you will need VAS that go after build the list build the automation set up the system and and just reply to people because at the end of the day the money is in the inbox if you do not reply the people they will just never pay so or never move they'll never get a meeting with you so that what that was how we differentiate ourselves. So from the first automation is we have a more end to end approach and for the AI automation that in the landscape we are is we focusing on a segment that do not have access to that kind of technology yet.

very good question uh I'm I'm very excited to to share especially with with Michael we know each other for for a while now um that we have release the tone of voice. So now what we do is we take all the messages that you wrote, we understand what are the pattern, what are the right t of voice, the way how you describe you your service and so on and we just replicate that. So it it bring the same way how you will talk yourself to actually talk for for uh for your prospect.

So this is still this is still uh not released entirely but this is something that will be released really soon. We are finished to work now. We still on the test uh test phase but that's how we are bringing back um human humanitization uh into into the sales process with with sales line itself.

product selling with AI in a person yeah I think um I think where we see a great success is um having an approach where the AI actually can close itself. There is very few industry where that can work but the SAS industry for example and that that how we started sales mind and acquire over 3500 users uh in the last year and a half so far is by having a lower uh and low engagement offer. So if you have a SAS that do not require anyone to get in touch with like for example notion could be a great example.

Uh we send people directly to the signup page and people can convert by themselves. Uh while if you're a consultant for example or you sell services, design services, no one will put their credit card, pay 300,000 or $3,000 and and just wait for for you uh to deliver. So this is the two different kind of approach we are we are seeing uh but both of them can leverage AI right in the in the first one for the SAS we are able to actually drive traffic into your signup page and get people sign up for your service or your product while the other one we will help you uh at the very top of the funnel finding the people generating the business opportunity getting you in touch with that people and and provide you the insight to actually understand better and provide offers that actually make more sense to that people.

Okay. Okay. So, it's uh it is it comes back to your product as well, right?

So, how how flexible is your product to receive different kinds of signups and how how well have you designed your funnel? Um I'm thinking about my own brand and how I do outreach right now. Um Brian, do you uh do you have any comments to the process so far?

Yeah, I think I mean it's like you're adapting your platform's adapting to uh what's going on in terms of like automating the process and just making sales teams like lives easier. So I think I don't that that's just my comment. I don't have much to add to it but I think it's just helping uh a lot of the sales team like increase their productivity.

Yeah.

Yeah.

one thing that that I've been thinking about is also how, you know, how expensive is your product? Um, oh, before doing so, I'll give Michael. Michael, welcome to the stage.

question.

Thank you very much. Hello, Julian. Happy days for you.

Nice to meet you, Alex and Marani and everybody else. Yeah, really great to be here and listen to this call because um I think this is the new way of selling, you know, it's not transactional anymore and that's something that we really need to emphasize. I think even if it's online which is most things of course but yeah thank you for sharing the humanization part I really look forward to because I've been using sales mind for what is it almost a year soon and u really I did the humanization on a more sort of manual level by doing the prompting in the background and everything and I really look forward to see that coming into fruition because what I discovered in terms of the outreach is that many times basically if you call it no outreach is the best outreach So basically by having relevant conversations by engaging almost like hey I'm looking for someone to have a good discussion with that is giving me the best results.

Thank you for that.

And I think what you mentioned is is extremely true, right? Um the outreach is what I believe the easiest way to get engagement with people. But LinkedIn help you to build a very comprehensive funnel, right?

So what we aim is also people visiting your profile and that's why we call it your your new landing page, right? Because it's very personal. People see your picture, people see the content that you're creating.

People see who you engage with, how you describe yourself and and basically all the things that you want people see uh they can consume it by themsel on your profile without being sold anything and they they consume that by themselves because you had a conversation with them. They try to understand why Michael wants to have a conversation with Alex and Alex trying to understand by himself and that how we create those positive. I mean we are all different people but in my opinion I'm a little bit of perfectionist sometimes when it comes to text that's when I see those dashes and I want them short and I do with all that imprompting style and everything.

So yeah that you know it really takes a lot to actually humanize an AI but I believe it's absolutely possible. I mean I started giving AI personality by using MyersBriggs. I met Julian and I discovered oh he's using MyersBriggs to actually turn that around and give the right outreach.

So yeah, really great.

I think uh on that note as well since we're also getting closer to the end of this webinar, I did in preparing for this webinar, Julian, I did something absolutely crazy, right? I was preparing for a webinar on AI and sales. So this morning I sat down with a pen and paper and no AI and I did some good old thinking, right?

And I think I've been so quick these days. I'm extremely productive, but I'm also getting lazy, right? every time I get a deal, do due diligence, right?

I have a prompted setup to look at my deals. I, you know, give me the value up front. So, I did some good old human thinking and I realized there are a few things that I've completely been neglecting over the last few months.

Uh, that's actually quite important for me. So, so these things being, for example, giving feedback, receiving feedback, right, in facetoface form, not through a chat, right? Uh, negotiation face to face.

So I'm just curious from your perspective since you're so deep down into it. What skills honestly what skills for a founder for sales team but what skills are valuable in a AI salesdriven world?

" And and 10 hours later it would still be the same, right? Oh, what do you think about it? Oh, yeah.

I think it's amazing, Alex. While the other person can, oh no, Alex, this is actually crap. And and then it make you thinking.

So trying to build relation is one of the most uh important skills that I believe will uh will be important in the in the in the future. Uh as well as motivating people, bringing inspirations, right? The AI will not be inspirational.

While when someone gives a speech who good inspiration, who gives great insight and motivate people being energetic, having the right kind of voice, having the right energy in the way how we talk, being the right um um language, not only the world, but how the body is expressing itself as well. That is something that's going to be very important for me because at the end the AI can connect us. If you up because you don't connect, right?

Uh the AI cannot help you, right?

Yeah. Yeah. Yeah.

And then and I think that's so beautifully imperfect, right? I mean, most of the deals that I do, they're never perfect, right? They never come out as a perfect scripture sales email.

It's usually quite messy. There usually is almost a drop off point. There's, you know, a renegotiation.

So, so as I see this right, as I and as I receive a lot of out inbound and and people are writing these beautiful messages that I will never read because it's too perfect, like I know it's not your own thoughts, right?

So, so I'm just curious here in in the last minutes, give me something that you have as an unpopular opinion about AI and sales because I want to I want you to be the devil's advocate about your own product. So, so let me hear what you have as an unpopular opinion about AI and sales. H let me have a thought.

Unpopular option in sales. Um I would say not being able or being being afraid um being afraid of what the AI is capable of.

being afraid of what the AI is capable of.

Yep. Yep.

that's a fair point. That's a fair point. Um, I think we have a last question or was that another question?

I saw a hand being put up. No, we can take another one or two questions if make them short. If not, we have uh one more that I wanted you to ask.

I want you to ask about because we have founders, we have investors, we have sales rep in the in the in the call here. If you could give an hour like let's say I'm willing to dedicate an hour a week to research or learn about something that will help me deepen my understanding for AI and sales uh in in my business or in my partner businesses. What would you tell me to dedicate that hour to?

I think um I will I will suggest you to know how to learn how to write better prompt because I observe that if you know how to ask AI the right thing it gives you access to the best uh practices of any single industry right so you're completely dumb in mathematic and or chemical you want to understand something if you ask correctly the AI can explain and that to you until you understand and it's exactly the same for any single industry that people are working in. You can have access to the brighter mind and the the best practices um for any single industry and then apply it on your own way later and reuse it whenever you need. So I would strongly suggest like how to learn the system prompt, the user prompt, uh how to differentiate the models that we we can use.

Some of them are great for researching, some great are some of them are great for reasoning, some of them are great for writing. So learn how to leverage all of them uh and efficiently. Uh that would be my my main take, right?

So, uh, the learning must go on. It reminds me of that great quote that in pursuit of wisdom, we should not strive for better answers but better questions, right? And, uh, I think I think that's really also my book about this.

I I don't mind being a little stupid about how this world is developing as long as I can keep learning. Um, friends, uh, audience, any last questions? Or if not, I'm going to have Julian wrap this up.

Uh, I've I've really enjoyed speaking to you, Julian, but I want to honor our time together. Um, feel free to ask or raise your hand if there's anything. If not, Julian, any parting thoughts as we bring this webinar to an end.

Yes. Uh, and I think that exactly what you just uh what you just talked about uh the the journey we keep we need to keep learning. What I strongly believe is we learn from people as well.

So if if you connect with people that are good or expert in their domain that obvious obviously take knowledge and I strongly believe that everyone have something to teach uh to teach you right not everything is useful but just uh sort it out. So um I think that that exactly why we build and part of BSA as well as well uh because I believe in connecting people can bring a lot of value. So uh feel free to join us next Tuesday uh for the descriptor event and and connect with hundred of people that will be able to uplift uh uplift you and the ecosystem in Thailand.

We are very happy for your time ladies and gentlemen. As Julian said one of the key competitive skills in our world of AI is that we should not forget the social engagement we have between each other. So, thank you very much for your time for Kumakup and uh I hope to see you on Tuesday.

If not, on one of our other events, please join our LinkedIn or our line group. I'll be posting the links here. Uh and again, thank you for your time everybody.

Have a great week ahead.

Thank you. Bye-bye.

Bye-bye.