Introduction 0:00 Hi, 0:00 everyone. 0:00 In this video, 0:01 I will show you how to create an, 0:03 hybrid campaign where you can actually leverage 0:06 your own input as well as the A.I. Setting Up a New Campaign 0:08 power. 0:09 So let's get started. 0:11 Basically we start by creating a new campaign. 0:14 This is a new layout for you to create the new 0:17 campaign in this funnel. 0:19 The first step, 0:20 very straightforward, 0:21 you select the account you want to use. 0:23 Let's take moron and we want to generate lead for 0:27 the experience salesman that you have with us. 0:31 All right, 0:32 that's it for the first step. Choosing Objectives and Targeting Audiences 0:33 Now this is where we need to define the objective 0:36 about the prospecting. 0:39 So eventually we have several objectives that you 0:43 can have. 0:44 The first one if you want to generate meeting. 0:47 The second one if you want to get prospect contact 0:50 information, 0:50 if you want to call them, 0:51 if you want to email them. 0:53 The next one is generate traffic into a website. 0:57 If you want people to sign up to your application. 0:59 If you have a SaaS, 1:00 people can actually get prospective and get the 1:04 link of your application to sign up directly. 1:07 If you organize event and you want attendee and if 1:10 you want people that are joining your company, 1:12 if you're recruiting, 1:13 let's get for meeting for us. 1:16 And here I'm putting the link of SalesMind AI the 1:20 webpage, 1:20 the homepage. 1:22 However, 1:22 if I want to be very specific about one 1:26 specific value proposition or audience, 1:29 let's say I have a page B, 1:32 two B markers 1:34 and then on this page I only specify the value 1:38 proposition toward this specific audience. 1:41 Now the campaign we're going to have are going to 1:43 be the messages going to be exactly the same way 1:48 oriented toward this specific value proposition. 1:52 And here let's say 1:54 we can simply put the link of our meeting because 1:58 we want to generate meetings. 2:00 All right, 2:01 that's it for that step. 2:03 Next this is where the biggest innovation in the 2:06 last release happened. 2:08 Basically from here we save you the cost of Sales 2:11 Navigator, 2:12 we save you the 2:12 hustle for going to Sales Navigator and understand Importing and Filtering Leads with LinkedIn Data 2:16 how to leverage all the filters and so on. 2:19 Here what we do is from salesmind itself you are 2:22 able 2:23 to define your own search. 2:26 Let's say I'm looking for chief 2:29 Marketing Officer. 2:30 I can include that one but for some reason I'm 2:34 looking for only that one and no manager at all. 2:38 So 2:39 marketing manager. 2:41 And here I can exclude that one. 2:44 One green, 2:45 one red, 2:45 that one is taken, 2:47 that one is excluded. 2:48 Now let's say I want them in the US I can have 2:51 multiple 2:52 location, 2:54 industry, 2:54 let's say you have in broad industry or you don't 2:58 know yet which specific industry you want to 3:01 target, 3:01 you can just simply leave it empty and we will go 3:05 broad. 3:05 Now the company headcount I'm looking for people 3:08 that are in a company between 11 and 500 people. 3:12 I want them to be outbound 3:15 o 3:16 outreach. 3:17 So here this is simply keyword that that will help 3:19 the AI to understand more precisely what we're 3:22 looking for. 3:23 And I can open the advanced filters. 3:26 So here I have more selection for me to narrow 3:30 down my search and make sure that I have to 3:33 precise people and the AI will actually take those 3:36 requirements to make a better search for you. 3:39 All right, 3:40 so how many years in their company? 3:42 Not relevant for me. 3:43 Seniority level. 3:44 I want CXO 3:46 directors and I want owner partners. 3:49 That's it. 3:50 Job function. 3:50 I want them to be in the marketing 3:53 years in current position. 3:55 One to two years. 3:56 Three to five. 3:57 Good. 3:57 And less than one. 3:58 I'm happy with that. 4:00 I will do the same here for the years of 4:03 experience and I will add 6 to 10 years. 4:05 No more than 10 years. 4:07 Company type. 4:08 I want only partnership, 4:10 private health, 4:11 self owned and self employed for company and what 4:16 language they speak. 4:17 I assume Canada and the U.S. 4:19 zogos will speak English. 4:22 Now let's save and let's go to the next step. 4:25 So this is only one list that I imported in that 4:29 specific 4:31 campaign. 4:32 However there is now a new way for you to get the 4:37 list of people who like a post or like a comment. Getting Leads From Posts/Events on LinkedIn 4:41 So let's go on LinkedIn and find a post. 4:44 I got that guy a post 4:46 166 people who like and more than 400 people who 4:51 comment. 4:52 So let's say I want to get all those people 4:54 because Head of growth is someone that will be 4:57 interesting for us to target. 4:59 B2B sales consultant as well. 5:01 Amazing founder. 5:03 Great. 5:04 Okay, 5:04 let's say I'm happy with that. 5:05 I go back to Salesmind. 5:07 I add a new lead list 5:09 import by LinkedIn. 5:10 People 5:11 post like or post commenters. 5:14 So here I just put the link here. 5:17 I will get all the list of people that like the 5:20 post and simply add that here 5:24 for all the people who comment. 5:26 Wait, 5:27 this is not finished. 5:28 We added one more is people who actually 5:32 participate into an event. 5:34 So quickly 5:35 to see how it looks. 5:37 Let's take an event that is on LinkedIn 5:40 you copy the link 5:41 and paste it here and then 5:44 that's it. 5:45 So here we're good to go. 5:46 I have four lists in that campaign. 5:48 I'm satisfied with that. 5:49 I can go to the next step. Setting Up Outbound Templates and AI Messaging 5:51 All right. 5:52 And this is where the game is becoming More 5:54 interesting in the outbound is here you have a few 5:57 templates. 5:57 So we recommend the first one to be regular auto 6:00 outbound. 6:01 If you target people, 6:02 the champion in your audience, 6:04 so people who actually could refer you to the 6:06 right person, 6:07 you can 6:08 this sequence. 6:09 If you steal the followers or the people who 6:12 engage with the post of your competitors, 6:14 use that one. 6:16 And that one is very specific 6:19 if you want to show your value to your prospect 6:22 immediately. 6:23 Let's go with the regular auto outbound. 6:26 6:26 and this is where the magic happened 6:29 basically on that screen. 6:31 Now you can select the language to enforce all the 6:34 communication to be in one specific language. 6:37 Here you have a few touch points. 6:40 Each of them is customizable. 6:42 And let's take the touch point six for example. 6:45 Here I can select a services AI messages that will 6:49 be done either. 6:50 This is a human messages. 6:52 So if I want to define my own message I can just 6:55 go like that, 6:56 hello, 6:56 first name. 6:57 And then the message will be sent this way. 6:59 All right, 7:00 I have a few templates that I can use. 7:02 If I'm a lead generation agency and I want a 7:05 soft check in, 7:07 I simply select the template. 7:09 Now let's go back to the AI and understand how to 7:12 actually prompt it. 7:14 So you can see that now you have the instruction 7:16 of how the message will be crafted according to 7:19 those specific instructions. 7:21 Let's say I want to make sure that the AI add a 7:24 link. 7:24 I will add a link in 7:28 the message for my prospect 7:32 to reach 7:34 our website and then I simply 7:37 put the link of my website and then the AI will 7:41 include that link in the messages in a way that is 7:45 personalized toward every single prospect. 7:48 All right, 7:49 let's say I'm satisfied with that. Fine-tuning Duplicate Security and Team Collaboration 7:51 And here you have the choice. 7:54 Either you want to share that with multiple team 7:58 or only one. 7:59 Let's say I'm selecting the team of salesman AI 8:02 and I don't want to reach any prospect that my 8:06 colleagues have in their campaign. 8:08 So I toggle the team duplicate security. 8:10 And then if the same lead is in two campaigns 8:14 from different senders, 8:15 we will cancel the one from that list because 8:19 someone already reached 8:20 that person in another campaign in the same team. 8:23 If I select another team, 8:24 French tech, 8:25 I will ensure that I do not reach people from 8:29 both team as well as my colleagues. 8:32 Okay, 8:32 salesmind AI happy with that. 8:35 And here we go. 8:36 The last step is coming here. 8:38 We just need to give a name to that campaign B2B Finalizing and Launching the Campaign 8:43 marketers and we are ready 8:47 to go. 8:48 And then that's it. 8:50 Now the campaign is initializing. 8:52 It may take 30 minutes, 8:54 to an hour and half. 8:56 But now basically you have nothing else to do. 8:59 You can create a new campaign if you have 9:01 different audiences, 9:02 different market or different value propositions 9:04 that you need to show and otherwise just need to 9:08 wait, 9:09 sit and come back tomorrow with messages that your 9:12 prospect will already start replying to you. 9:14 I hope that video was helpful for you. 9:17 I hope you will leverage correctly the application 9:21 and we have live every Wednesday for supporting 9:24 and assisting the community. 9:26 So if you want any help anytime, 9:28 feel free to come during this live or schedule a 9:31 meeting with with us. 9:32 Have a good day.
