How the Marcus Evans Group Transformed Global Outreach and Doubled Meetings in Weeks

With SalesMind AI, the Marcus Evans Group transformed complex, manual outreach into a high-converting, automated engine, driving more high-value interactions and saving hours every week.

SalesMind AI dashboard for the Marcus Evans Group

Company Overview

The Marcus Evans Group is a global business intelligence and media group with over 3,000 employees across 59 international offices. Focused on connecting senior decision-makers with actionable insights and strategic partnerships, they operate across diverse sectors and markets worldwide.

The company delivers more than 1,000 high-impact summits, conferences, and online events annually, designed to foster knowledge exchange, industry innovation, and business growth. These events bring together leading professionals to engage with cutting-edge content, market trends, and new business opportunities.

The Marcus Evans Group also provides comprehensive professional training solutions, including technical, soft skills, business language, and cultural training, tailored for global enterprises. Through these services, they support organizations in developing their talent, strengthening leadership, and enhancing global collaboration. With a commitment to excellence and innovation, the Marcus Evans Group plays a pivotal role in helping companies navigate complexity, drive performance, and stay ahead in rapidly evolving markets.

1,000+

Annual B2B Events

100+

Hours monthly spent on manual outreach

0

Automation before implementation

SalesMind AI: Manual & Fragmented Outreach and Targeting Efficiency - Marcus Evans Group Case Study

The Challenges

Before using SalesMind AI, the Marcus Evans Group faced a challenge that was not immediately visible. Despite running large-scale global campaigns, much of their outreach relied on manual tools and fragmented channels. The full potential of AI-driven personalization and automation had not yet been realized, especially in terms of optimizing engagement, increasing deliverability, and accelerating response rates across key industries and regions.

Manual & Fragmented Outreach
Targeting Efficiency
Underutilized Digital Strategy

The Solution

The solutions to the Marcus Evans Group's challenges include seamless onboarding and quick launch, automating outreach to scale globally, precision targeting across key markets, driving engagement with personalized campaigns, and minimizing manual tasks to maximize results.
Seamless Onboarding and Quick Launch
Automating Outreach to Scale Globally
Precision Targeting Across Key Markets
Driving Engagement with Personalized Campaigns
Minimizing Manual Tasks to Maximize Results

Global B2B Outreach Transformed with SalesMind AI

30%+

Engagement Rate

10x

Productivity

100+

Hours Saved Monthly

75+

Users



“We’ve expanded our use of SalesMind AI to broader teams and find it to be very efficient.”

The Campaigns

With manual tasks out of the way, the team can focus on what truly matters: driving impactful B2B engagement, filling high-value summits, and building long-term relationships with decision-makers across industries. This shift empowered them to scale smarter, respond faster, and perform better across global markets.

Ready to transform your outreach like the Marcus Evans Group? See what SalesMind AI can do for you.

SalesMind AI dashboard for the Marcus Evans Group

The Results

SalesMind AI: Lead Engagement and Impact on Outreach for Marcus Evans Group - Event Promotion
Impact on Outreach
Lead Engagement
Event Promotion
Scalable Outreach

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