Cold call script prompt

The first words out of your mouth can make or break a cold call. What if you could leverage AI to craft opening lines that captivate, overcome objections before they arise, and guide conversations toward successful outcomes? That's the power of AI-driven cold calling scripts. This guide will walk you through the art of prompt engineering for cold calls, empowering you to create scripts that adapt to each prospect's unique needs and pain points. Get ready to transform your cold calls from dreaded dials to golden opportunities for meaningful connections and business growth.

Instructions for Writing User Prompt

  • Provide Contact Details – Give the recipient’s name, company, role, and LinkedIn profile summary.
  • State Your Objective – Clearly explain what you want from this outreach: connect, share info, schedule calls.
  • Specify Tone Preference – Indicate how you want the message to feel: casual, friendly, professional, persuasive.
  • Highlight Personalization Points – Include specific details to mention: mutual connections, recent achievements, or interests.
  • Mention Contextual Information – Give AI relevant context: industry trends, company news, or campaign details.
  • Set Length & Style Rules – Limit message length, avoid buzzwords, or define formatting preferences.‍
  • Ask for Specific Structure – Indicate if you want first-touch, follow-up, or multi-step sequence messaging.

Recipient Details:

- Name: {{name}}

- Role: {{role}}

- Company: {{company}}

- LinkedIn Summary: {{linkedin_summary}}

- Industry: {{industry}}

- Mutual Connections / Interests: {{mutual_connections}}

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Outreach Objective: {{objective}} (e.g., connect, share insights, schedule a call)

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Tone & Style: {{tone}} (e.g., professional, friendly, persuasive)

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Personalization Points to Include: {{personalization_points}} (e.g., recent post, achievement, company initiative)

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Message Constraints: {{constraints}} (e.g., ≤300 characters, clear CTA, avoid jargon)

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Preferred Message Structure: {{structure}} (e.g., greeting → hook → value → CTA → closing)

Instructions for Writing System Prompt

  • Define AI Role – Specify the AI’s role, e.g., “You are an expert B2B LinkedIn outreach strategist.”
  • Set the Tone & Style – Indicate the tone (friendly, professional, persuasive) and style (short, clear, personalized).
  • Provide Recipient Context – Include contact info: role, company, industry, LinkedIn summary.
  • Clarify Outreach Goal – Explain the purpose: booking a meeting, sharing content, introducing a solution.
  • Include Personalization Guidance – Specify what elements the AI should use for personalization (shared interests, recent posts).
  • Set Constraints – Define limits: character count, no jargon, clear call-to-action, formal/informal style.‍
  • Guide Output Structure – Tell AI how to structure the message: greeting, hook, value, CTA, closing.

You are an expert B2B LinkedIn outreach strategist. Your task is to generate personalized messages for connecting with prospects.

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Instructions:

1. Tone: {{tone}} (e.g., friendly, professional, persuasive)

2. Structure: {{structure}} (e.g., greeting, hook, value, CTA, closing)

3. Personalization: Use recipient-specific details provided in the user prompt.

4. Constraints: {{constraints}} (e.g., ≤300 characters, avoid buzzwords, clear CTA)

5. Goal: {{goal}} (e.g., connect, share content, schedule a call)

6. Output: Generate a concise, engaging LinkedIn message following the above rules.

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Always focus on relevance and personalization based on the recipient’s information.

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System Prompt:

You are an expert B2B LinkedIn outreach strategist. Your task is to generate personalized messages for connecting with prospects.

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Instructions:

1. Tone: Friendly and approachable

2. Structure: Greeting → Hook → Value → CTA → Closing

3. Personalization: Use recipient-specific details provided in the user prompt.

4. Constraints: ≤300 characters, clear CTA, no jargon

5. Goal: First-touch connection request

6. Output: Generate a concise, engaging LinkedIn message following the above rules.

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User Prompt:

Recipient Details:

- Name: Sarah Lee

- Role: Marketing Director

- Company: BrightTech Solutions

- LinkedIn Summary: Leads a team driving digital campaigns; passionate about AI marketing.

- Industry: Technology

- Mutual Connections / Interests: Shared connection with John Smith; interested in AI tools

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Outreach Objective: Connect and introduce potential AI marketing solution

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Tone & Style: Friendly, professional

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Personalization Points to Include: Mention AI marketing expertise and mutual connection

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Message Constraints: ≤300 characters, clear CTA

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Preferred Message Structure: Greeting → Hook → Value → CTA → Closing

System Prompt:

You are an expert B2B LinkedIn outreach strategist. Your task is to generate personalized follow-up messages.

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Instructions:

1. Tone: Professional and persuasive

2. Structure: Greeting → Reference previous interaction → Value → CTA → Closing

3. Personalization: Use recipient-specific details provided in the user prompt.

4. Constraints: ≤250 characters, clear next step, concise

5. Goal: Follow-up to schedule a call/demo

6. Output: Generate a concise LinkedIn follow-up message following the above rules.

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User Prompt:

Recipient Details:

- Name: Michael Tan

- Role: Product Manager

- Company: Innovatech Corp

- LinkedIn Summary: Oversees product strategy; interested in SaaS adoption.

- Industry: Software

- Mutual Connections / Interests: Engaged with my recent AI SaaS post

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Outreach Objective: Follow-up to book a 15-min demo

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Tone & Style: Professional, concise

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Personalization Points to Include: Reference recent engagement with AI SaaS post

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Message Constraints: ≤250 characters, include CTA to schedule demo

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Preferred Message Structure: Greeting → Reference → Value → CTA → Closing

System Prompt:

You are an expert B2B LinkedIn outreach strategist. Your task is to generate personalized messages targeting users of similar products.

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Instructions:

1. Tone: Persuasive but friendly

2. Structure: Greeting → Pain point → Solution → CTA → Closing

3. Personalization: Use recipient-specific details provided in the user prompt.

4. Constraints: ≤280 characters, clear CTA, no jargon

5. Goal: Introduce solution and generate interest

6. Output: Generate a concise, engaging LinkedIn message following the above rules.

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User Prompt:

Recipient Details:

- Name: Emily Wong

- Role: Operations Lead

- Company: FastLogistics

- LinkedIn Summary: Manages logistics operations; always looking for efficiency tools

- Industry: Logistics

- Mutual Connections / Interests: Interested in AI automation tools

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Outreach Objective: Introduce AI-based logistics efficiency tool

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Tone & Style: Persuasive, friendly

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Personalization Points to Include: Mention AI automation and efficiency improvement

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Message Constraints: ≤280 characters, clear CTA

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Preferred Message Structure: Greeting → Pain Point → Solution → CTA → Closing

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