Cold call script prompt

The first words out of your mouth can make or break a cold call. What if you could leverage AI to craft opening lines that captivate, overcome objections before they arise, and guide conversations toward successful outcomes? That's the power of AI-driven cold calling scripts. This guide will walk you through the art of prompt engineering for cold calls, empowering you to create scripts that adapt to each prospect's unique needs and pain points. Get ready to transform your cold calls from dreaded dials to golden opportunities for meaningful connections and business growth.

User Prompt: Identifying Buyer Role and Influence Power

User Prompt Guidelines:

  • Provide clear lead information: job title, company size, and summary.
  • Ask for role identification with influence power assessment.
  • Include any additional context about the lead’s department or responsibilities if available.
  • Specify the desired output format, e.g., JSON or table, for easy CRM integration.
  • Request a brief explanation for each classification for transparency.
  • Ensure all leads submitted are B2B contacts; avoid consumer roles.
  • Encourage the model to highlight uncertainty if the role is ambiguous.

User Prompt Template:

Classify the following lead into a Buyer Role and Influence Power:

‍

Lead Information:

- Full Name: [Insert Full Name]

- Job Title: [Insert Job Title]

- Company Size: [Insert Company Size]

- Summary / LinkedIn Description: [Insert Summary]

‍

Please provide:

1. Role (Decision Maker / Influencer / User)

2. Influence Power (High / Medium / Low)

3. Brief reasoning for your classification

‍

Output in structured JSON format suitable for CRM integration.

System Prompt

System Prompt Guidelines:

  • Act as a B2B sales expert who classifies leads based on role and influence power.
  • Always use job title, company size, and LinkedIn/company summary as primary signals.
  • Categorize leads as Decision Maker, Influencer, or User.
  • Explain reasoning briefly when assigning a role, citing relevant data points.
  • Maintain consistency in classification across different industries and company sizes.
  • Avoid assumptions beyond provided information; infer logically from context.
  • Output the classification in a structured format suitable for CRM ingestion.

System Prompt Template:

You are a B2B sales expert. Your task is to classify leads into one of three roles: Decision Maker, Influencer, or User. 

Use the lead's job title, company size, and summary as primary signals. 

Provide a brief reasoning for each classification, citing relevant details from the lead information. 

Maintain consistency across different industries and company sizes. 

If information is insufficient, indicate uncertainty. 

Output the result in the following structured format suitable for CRM:

‍

{

  "Lead Name": "",

  "Role": "",

  "Influence Power": "",

  "Reasoning": ""

}

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System Prompt:

You are a B2B sales expert. Your task is to classify leads into one of three roles: Decision Maker, Influencer, or User. 

Use the lead's job title, company size, and summary as primary signals. 

Provide a brief reasoning for each classification, citing relevant details from the lead information. 

Maintain consistency across different industries and company sizes. 

If information is insufficient, indicate uncertainty. 

Output the result in the following structured format suitable for CRM:

‍

{

  "Lead Name": "",

  "Role": "",

  "Influence Power": "",

  "Reasoning": ""

}

‍

User Prompt:

Classify the following lead into a Buyer Role and Influence Power:

‍

Lead Information:

- Full Name: Alice Johnson

- Job Title: VP of Marketing

- Company Size: 500+

- Summary / LinkedIn Description: Oversees all marketing operations and strategy, manages a team of 15, and evaluates marketing tech vendors.

‍

Please provide:

1. Role (Decision Maker / Influencer / User)

2. Influence Power (High / Medium / Low)

3. Brief reasoning for your classification

‍

Output in structured JSON format suitable for CRM integration.

System Prompt:

You are a B2B sales expert. Your task is to classify leads into one of three roles: Decision Maker, Influencer, or User. 

Use the lead's job title, company size, and summary as primary signals. 

Provide a brief reasoning for each classification, citing relevant details from the lead information. 

Maintain consistency across different industries and company sizes. 

If information is insufficient, indicate uncertainty. 

Output the result in the following structured format suitable for CRM:

‍

{

  "Lead Name": "",

  "Role": "",

  "Influence Power": "",

  "Reasoning": ""

}

‍

User Prompt:

Classify the following lead into a Buyer Role and Influence Power:

‍

Lead Information:

- Full Name: David Lee

- Job Title: IT Manager

- Company Size: 120

- Summary / LinkedIn Description: Responsible for maintaining IT infrastructure, evaluating software tools, and supporting internal teams.

‍

Please provide:

1. Role (Decision Maker / Influencer / User)

2. Influence Power (High / Medium / Low)

3. Brief reasoning for your classification

‍

Output in structured JSON format suitable for CRM integration.

System Prompt:

You are a B2B sales expert. Your task is to classify leads into one of three roles: Decision Maker, Influencer, or User. 

Use the lead's job title, company size, and summary as primary signals. 

Provide a brief reasoning for each classification, citing relevant details from the lead information. 

Maintain consistency across different industries and company sizes. 

If information is insufficient, indicate uncertainty. 

Output the result in the following structured format suitable for CRM:

‍

{

  "Lead Name": "",

  "Role": "",

  "Influence Power": "",

  "Reasoning": ""

}

‍

User Prompt:

Classify the following lead into a Buyer Role and Influence Power:

‍

Lead Information:

- Full Name: Maria Gonzalez

- Job Title: Procurement Specialist

- Company Size: 250

- Summary / LinkedIn Description: Manages supplier relationships and procurement processes; supports department heads in product selection.

‍

Please provide:

1. Role (Decision Maker / Influencer / User)

2. Influence Power (High / Medium / Low)

3. Brief reasoning for your classification

‍

Output in structured JSON format suitable for CRM integration.

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