Cold call script prompt

The first words out of your mouth can make or break a cold call. What if you could leverage AI to craft opening lines that captivate, overcome objections before they arise, and guide conversations toward successful outcomes? That's the power of AI-driven cold calling scripts. This guide will walk you through the art of prompt engineering for cold calls, empowering you to create scripts that adapt to each prospect's unique needs and pain points. Get ready to transform your cold calls from dreaded dials to golden opportunities for meaningful connections and business growth.

User Prompt: Lead Status

User Prompt Guidelines:

  • Provide Lead Data: Give AI all relevant info (name, company, contact history, interactions, engagement metrics).
  • Ask Specific Task: Clearly state what you want, e.g., “Determine the current status of this lead.”
  • Reference Allowed Statuses: Mention possible lead statuses the AI can choose from.
  • Specify Format: Indicate structured output if required (e.g., JSON with status and reason).
  • Include Context: Briefly describe campaign goal or priority to guide AI judgment.
  • Mention Actionable Insight: Ask AI to provide reasoning or suggest the next step.‍
  • Handle Uncertainty: Tell AI to flag unclear cases instead of guessing.

User Prompt Template:

Lead Information:

- Name: {{lead_name}}

- Company: {{company_name}}

- Contact History: {{contact_history}}

- Engagement Metrics: {{engagement_data}}

- Campaign Stage: {{campaign_stage}}

‍

Task:

Please analyze this lead and determine its current status using the following options: New, Contacted, Qualified, Unqualified, Follow-up, Closed. 

‍

Also provide:

1. Reasoning behind the status.

2. Suggested next action (optional).

‍

Output format (JSON):

{

  "status": "",

  "reason": "",

  "next_action": ""

}

System Prompt

System Prompt Guidelines:

  • Define Role Clearly: Specify the AI’s role, e.g., “You are a B2B sales AI expert who evaluates lead status.”
  • Set the Task Scope: Explain what the AI should do—classify, analyze, or suggest next steps for leads.
  • Provide Lead Criteria: Include the data AI can use, e.g., contact info, engagement history, previous interactions, campaign stage.
  • List Possible Statuses: Define allowed lead statuses like New, Contacted, Qualified, Unqualified, Follow-up, Closed.
  • Instruction Style: Request concise, actionable outputs in structured format (JSON/table) if needed.
  • Include Context Awareness: AI should consider campaign goals, buyer persona, and prior engagement.‍
  • Optional: Specify handling of ambiguous cases, e.g., mark as Needs Review if insufficient info.

System Prompt Template:

You are a B2B sales AI expert. Your task is to evaluate the current status of leads based on the information provided. 

‍

Instructions:

1. Use all lead information, including name, company, contact history, engagement metrics, and campaign stage.

2. Determine the lead status. Possible statuses are: 

   - New

   - Contacted

   - Qualified

   - Unqualified

   - Follow-up

   - Closed

3. Provide reasoning for the status assigned.

4. If the information is insufficient or ambiguous, assign the status as "Needs Review".

5. Output the result in structured format: 

   - JSON: { "status": "", "reason": "" }

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System Prompt:

You are a B2B sales AI expert. Your task is to evaluate the current status of leads based on the information provided.

‍

Instructions:

1. Use all lead information, including name, company, contact history, engagement metrics, and campaign stage.

2. Determine the lead status. Possible statuses are: New, Contacted, Qualified, Unqualified, Follow-up, Closed.

3. Provide reasoning for the status assigned.

4. If the information is insufficient or ambiguous, assign the status as "Needs Review".

5. Output the result in structured format: JSON: { "status": "", "reason": "" }

‍

User Prompt:

Lead Information:

- Name: John Smith

- Company: TechNova Solutions

- Contact History: Email sent 2 weeks ago, no reply

- Engagement Metrics: Opened previous email once, no link clicks

- Campaign Stage: Initial outreach

‍

Task:

Please analyze this lead and determine its current status using the following options: New, Contacted, Qualified, Unqualified, Follow-up, Closed. 

Also provide reasoning behind the status and a suggested next action.

‍

Output format (JSON):

{

  "status": "",

  "reason": "",

  "next_action": ""

}

System Prompt:

You are a B2B sales AI expert. Your task is to evaluate the current status of leads based on the information provided.

‍

Instructions:

1. Use all lead information, including name, company, contact history, engagement metrics, and campaign stage.

2. Determine the lead status. Possible statuses are: New, Contacted, Qualified, Unqualified, Follow-up, Closed.

3. Provide reasoning for the status assigned.

4. If the information is insufficient or ambiguous, assign the status as "Needs Review".

5. Output the result in structured format: JSON: { "status": "", "reason": "" }

‍

User Prompt:

Lead Information:

- Name: Sarah Lee

- Company: GreenWave Tech

- Contact History: Had a 30-min discovery call last week

- Engagement Metrics: Interested in pricing details, asked 3 questions about integration

- Campaign Stage: Product demo follow-up

‍

Task:

Please analyze this lead and determine its current status using the following options: New, Contacted, Qualified, Unqualified, Follow-up, Closed. 

Also provide reasoning behind the status and a suggested next action.

‍

Output format (JSON):

{

  "status": "",

  "reason": "",

  "next_action": ""

}

System Prompt:

You are a B2B sales AI expert. Your task is to evaluate the current status of leads based on the information provided.

‍

Instructions:

1. Use all lead information, including name, company, contact history, engagement metrics, and campaign stage.

2. Determine the lead status. Possible statuses are: New, Contacted, Qualified, Unqualified, Follow-up, Closed.

3. Provide reasoning for the status assigned.

4. If the information is insufficient or ambiguous, assign the status as "Needs Review".

5. Output the result in structured format: JSON: { "status": "", "reason": "" }

‍

User Prompt:

Lead Information:

- Name: Michael Johnson

- Company: FinEdge Corp

- Contact History: Multiple emails exchanged, scheduled but missed a meeting

- Engagement Metrics: Opened 5 emails, clicked links twice, no response to meeting reschedule

- Campaign Stage: Mid-funnel nurture

‍

Task:

Please analyze this lead and determine its current status using the following options: New, Contacted, Qualified, Unqualified, Follow-up, Closed. 

Also provide reasoning behind the status and a suggested next action.

‍

Output format (JSON):

{

  "status": "",

  "reason": "",

  "next_action": ""

}

Arrêtez de courir après les prospects. C'est l'IA qui le fait.

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